LG G3 Beat Side view
The LG G3 Beat, the G3's slightly smaller sibling
The LG G3 Beat, the G3’s slightly smaller sibling

It’s starting to become a tradition for companies to launch a “mini” version of their flagship targeted at the mid tier range and LG is no exception when it comes to its G3.  called the LG G3 Beat for Asia (they’re calling it the G3 S for the Europe market), this scaled down tyke of a smartphone is LG’s shot at the mid-range market.

Considering it’s target market, don’t expect the exact same mind-blowing specs that its older and larger sibling, the LG G3, has. Instead you can expect some decent hardware for a phone of its ilk. First up in the power department. The G3 Beat gets a quad core 1.2GHz Snapdragon 400 processor backed up with 1GB of RAM and like the G3 it comes with Andoird 4.4.2 Kit Kat. There’s only an 8GB capacity version and the main camera is uses an 8-megapixel, Laser Auto Focus sensor instead of the 13-megapixel OIS version the G3 has. Calling the G3 Beat a “mini” version though is also slightly misleading since the screen size isn’t that small either. What’ you’re getting instead is a 5-inch screen device, just without full HD since the resolution maxes out at 1280 x 720p. Even the battery gets scaled down a little with a 2540mAh cell.

Considering the market that the G3 Beat is targeted at, we have to say that is some decent specs. Now all we have to see is just how much it’s going to cost and considering the pressure Chinese brands like Xiaomi are putting on the mid-range phone market in terms of price, quality and value, LG might just want to step-up their game here.

The LG G3 Beat (left) and G3 (right) side by side comparison
The LG G3 Beat (left) and G3 (right) side by side comparison

The big questions of course would be WHEN are we getting it followed by how much. For the former we know that South Korea is launching it on 18 July (which is tomorrow) and will be begin its global rollout Europe and the Commonwealth Independent States (CIS) countries in the weeks that follow. As for the latter, well you’ll only know once it close to reaching the targeted launch countries. Hopefully Malaysia is going to be one of them. However considering the “no show” of the LG G3 a good two months after its global launch here, we’re starting to think that eventuality might not come at all.

Source: LG Newsroom