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New Balance x Evangelion promo image

Anime and sneaker collaborations are quite a rarity so it’s always a pleasure when one is announced. This time round, New Balance has decided to go the anime route and they’ve done it with one of the most iconic mecha anime to be produced, Neon Genesis Evangelion (Evangelion).

The collabo sees the New Balance Fresh Foam Cruz design taking on four new colourways; Purple, Blue, Grey and what looks like a Bluish Green design. All four are to match the characters and mecha from the Evangelion anime.

New Balance X Evangelion all

That’s not all, these new kicks will also come with a synthetic mesh upper and a flexible heel tab making for an easy slip on. New Balance’s Fresh Foam midsole which is sandwiched between the upper and the gum outsole along the bottom will also be built into the new sneaker releases.

New Balance X Evangelion Unit 01 (3)

And if you’re expecting some run of the mill shoebox to come with these awesome anime kicks, think again. The New Balance x Evangelion Fresh Foam Cruz will come with their very own Evangelion branded packaging. It’s a really cool, minimalist designed white zip up bag with both party’s branding along the front.

 

In fact, the branding campaign and marketing setups for the releases can already be seen in some New Balance shops acroos Beijing and Shanghai. In them, we get to see Shinji, Rei, Asuka and Kaworu, all decked out in streetwear, and of course, the New Balance x Evangelion Fresh Foam Cruzs, with Unit-01 in the background.

So when can you get your hands on these awesome anime kicks? The New Balance x Evangelion Fresh Foam Cruzs are set to drop in Japan and China on September 9 with a price of 659 Chinese Yuan.

There hasn’t been any news if it’ll see a release outside these two markets but we’ll definitely keep you updated once the news comes in. Till then, check out the gallery below for a closer look at the New Balance x Evangelion Fresh Foam Cruz.

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  • Lawrence Kim

    Are these official? I checked with the Official New Balance store here in Osaka, Japan and no one knew anything about this shoe.